GOLIATH Solutions
540 Lake Cook Road
Suite 160
Deerfield, Illinois 60015

GOLIATH Solutions is a marketing intelligence company that tracks consumer response to in-store promotional displays, signs and merchandising fixtures by integrating sales data with in-store display execution and location information. Retailers and Consumer Packaged Goods (CPG) companies invest $17 billion annually in in-store advertising and merchandising, but, until recently, they had very little information about consumer response to the displays. By using patented long-range RFID technology to track displays within a retail store and combining that information with store sales data, GOLIATH Solutions has been able to deliver the marketing intelligence retailers and CPG companies need. As a result, GOLIATH’s patent-protected system is currently identifying which displays provide the highest sales lifts (as much as 100 percent or more) and communicating these findings to stores that have not yet executed these displays. The GOLIATH system typically generates a positive return on investment (ROI) within months of implementation. The system is now being installed in more than 6,000 retail drug stores across the United States.

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